Ashland, Virginia (June 1, 2017) — GreenFlame® a USDA BioPreferred® certified, natural, clean-burning fuel has been announced by its manufacturer, Green Biologics, Inc. GreenFlame charcoal lighter fluid does not contain the potentially harmful chemicals associated with fossil fuels. It lights instantly, stays lit, and burns cleanly without imparting petroleum taste to foods.
“We’re very excited about this product, but it’s even more thrilling to see such enthusiasm from the industry, retailers and consumers,” said David Anderson, Global Vice President of Marketing for Green Biologics. “It’s very clear from the interest we’ve received in just a few months that there was a real desire for a product like ours. Consumers are becoming increasingly sustainability-minded, but don’t want to make sacrifices in the performance of their products. With GreenFlame, barbecuers can achieve all of the same, if not better, performance and taste benefits without the harmful environmental impact, and that is really resonating with shoppers.”
Announced in January, the product is currently rolling out across the country through Kroger, the largest grocery retailer by revenue in the United States. In response to growing consumer demand for green products, other retailers have signed commitments to sell GreenFlame on their shelves, including Albertsons’ subsidiary, Safeway, which started offering the product in its 275 Northern California stores last month, and Bristol Farms, an upscale grocery store in Southern California specializing in gourmet, organic and natural foods, which will begin offering the product this month.
The key component of GreenFlame charcoal lighter is n-butanol, a biobased chemical produced via a patented fermentation process at Green Biologics plant in Little Falls, MN. The plant, which was previously used by a local cooperative to produce ethanol, was retrofitted by Green Biologics for its proprietary process. It uses U.S. grown corn as its primary feedstock.
Recently, GreenFlame® was showcased at HPBExpo, the official grilling event of the Hearth, Patio & Barbecue Association (HPBA), the North American industry organization for manufacturers, retailers, distributors, representatives, service firms, and allied associates for all types of barbecue, patio and hearth appliances, fuels, and accessories. The product was demonstrated to the 6,000 individuals in attendance, with more than 1,000 people taste-testing burger samples made using the lighter fluid. Resulting feedback was overwhelmingly positive, with a large majority of testers claiming the burger samples made using GreenFlame tasted noticeably better than those grilled with charcoal lit by traditional lighter fluid.
Among the testers was three-time world champion pitmaster, Loren Hill. Hill was one of three Kansas City Barbeque Society champion pitmasters judging the show’s annual barbecue cook-off, and among the two out of three judges to name GreenFlame a top product at the show.
“I had a chance to use GreenFlame at a demonstration earlier this month at The Kansas City BBQ Store,” said Hill. “It definitely met and exceeded my expectations.”
To learn more about GreenFlame, visit www.greenflame.com. To learn more about Green Biologics, please visit www.greenbiologics.com.
Green Biologics Ltd (GBL) is a renewable specialty chemicals company based in Abingdon, England with a wholly owned U.S. operating company, Green Biologics Inc., based in Ashland, Virginia. GBL’s Clostridium fermentation platform converts a wide range of sustainable feedstocks into high performance green chemicals such as n-butanol, acetone, and through chemical synthesis, derivatives of butanol and acetone used by a growing global consumer and industrial products customer base. The platform combines advanced high productivity fermentation with superior-performing proprietary Clostridium microbial biocatalysts and synthetic chemistry to produce a pipeline of high value green chemicals with optimal performance in downstream formulations.
Green Biologics was named to the Global Cleantech 100 list of the top Cleantech companies in the world for 2017 and was recently named the best renewable chemical company in the U.K. in the 2016 Clean Energy Awards.
Green Biologics is transforming the global specialty chemicals market, providing its customers with products and technologies that are more sustainable and higher value than petroleum-based alternatives. For more information, visit www.greenbiologics.com.